
Unless one is living under a rock, chances are my readers have heard about United Nations’ Millennium Development Goals which were conceived to raise millions out of poverty in the developing world. According to the Nobel Peace Prize laureate Mohan Munasinghe, “throwing money” on the developing countries is not enough to make the world’s development path more sustainable. At the World Resources Forum in Beijing, he talked about why the rich need to focus not only on development aid and technological inventions but also on curbing their own consumption. First of all, why shift our attention to consumption? “Focusing on sustainable production is not a sufficient condition for sustainability.