Climate adaptation, preparing for the effects of climate change, often gets overlooked in sustainable business discussions. However, it presents some powerful and innovative opportunities for entrepreneurs. If you look only at the photos of my new favorite blog, you’ll see two smiling women gallivanting across the USA: dipping their feet in the sea, hitching rides on golf carts and literally hugging trees. But look a little closer and read the posts, and you’ll soon realize this is not a frivolous cross-country jaunt. Kirsten Howard and Allie Goldstein embarked on the Great American Adaptation Road Trip to explore how businesses, municipalities, communities and individuals are preparing for the repercussions of climate change.