Since its inception in 2005, the Huffington Post has grown to be the most visited news site in the U.S. Their story of rapid growth proves to be a classic success story in entrepreneurship and business development. In an era when anyone can call themselves a reporter, the Huffington Post has managed to develop a distinctive voice. Powered by social media and the ever-increasing number of blogs (over 180 million at the end of 2011), they successfully established themselves as the de facto “Internet newspaper.” (more…)
This article is co-written by Tim Lehmann. “We recognize the severity of the global loss of biodiversity…” says paragraph 197 in the The Future We Want declaration. The same can be said for media-diversity, particularly in print. “Breakthrough in Rio+20!“ is a headline you would not find in any mainstream news outlet. Indeed, the declaration more closely resembles a 50-page work of art, merely painting a picture of importance without actually making commitments characteristic of a historical document. Nevertheless, the general media missed the point of Rio+20 in various ways, arriving too late, as most of them arrived just for the last 3 days, and with headlines already prepared in mind to be filled with celebrity statements. Sorting through some of the mainstream news with similar dramaturgy, we extracted the following predictable key statements:
The final declaration is weak. An article in the center-right newspaper Economist is titled “Many ‘mays’ but few ‘musts’ – a limp agreement at the UN’s vaunted environment summit”. There is no historical breakthrough. Editors of the center-left German Sueddeutsche Zeitung justify the unnecessariness of Rio: “If all countries are satisfied with the lowest common denominator, if they no longer want to discuss what needs to be discussed …, then the dikes are open. There is no need anymore for a conference of 50,000 attendees. Resolutions that are so wishy-washy can be interpreted by every member state as they wish.