Sustainability matters. And if you happen to be in the coffee business, it matters especially. In 2012, this market saw 40 percent of global production coming from sources that had been certified or verified for sustainability. The latest State of Sustainability Initiatives Review confirms that “the landscape of sustainable coffee has been one of rapid transformation from a niche market to a fully recognized strategic business management tool,” according to the International Institute for Sustainable Development. Yet many challenges along the way make the road to achieving sustainability a difficult one for businesses.
After a weeklong whiff of concerts, parties and events at the beginning of July, the Roskilde Festival site was covered with piles of food leftovers, partially disassembled tents, empty beer cans and other waste. The festival, located some 30 kilometers west of Copenhagen in Denmark “is a micro-cosmos which displays elements of the sustainability challenges faced on a global level,” says Esben Pedersen, Head of the Corporate Social Responsibility department of the Copenhagen Business School (CBS). “If it has the problems, it should also be able to present the solutions.”