Nowadays, booking a flight is as simple as sending an email. But why is it so easy to plan your next flight when coordinating land transportation, an even more common mode of travel, is far more complicated? Australia-based Jayride would like to solve this problem by building a new platform for mobility. As with land travel, sometimes the best routes in industry are the most obvious ones. So Jayride co-founder and CEO Rod Bishop chose a clear-cut path: Why not create a unique booking platform for mobility that groups all available car pools, ride shares, shuttles and public transportation routes under one roof?