nation branding

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Nation Branding

Want to Plug Your Nation in Davos? What’s Behind All Those Brand Ads at the WEF

“Previously, it has been a get-together of businessmen. Today, it is a PR event.”

By: Christian Rhally | February 4, 2014 | World Economic Forum Davos 2014

ABOUT

Pro Journo was a journalism non-profit organization from 2012 to 2017 for young people interested in business and economic aspects of today’s toughest societal challenges. Our core impact was to amplify their views and concerns in today’s global debates through high quality and independent journalism.

Editor’s Choice

Goodbye, readers.

Pro Journo was a journalism incubator from 2012 to 2017. Pro Journo was a response to the huge forces that were re-shaping the media at the start of the 2010s.

From Post to Report: Organic Solutions in Global Food Affairs

Our first obsession report attempts to better understand the current controversies around organic solutions in global food affairs. The 50-page report assembles background readings, news analysis, observations, data gathering, expert discussions, and various features.

Student Reporter is now Pro Journo

In 2011, Tim founded Student Reporter, an advocacy blogging project, as part of his oikos PhD fellowship. At the same time, he tried to question and explore what The Economist could look like for young people.

Obsessions: Bringing the Spirit of Blogging into the Newsroom

NEW YORK – The Pro Journo conference “Building an Obsessions Newsroom” kicked off with keynote speaker Jay Rosen, a professor of journalism at New York University. Rosen has written extensively on modern changes in journalism on his blog PressThink, including an exploration of the concept of “obsessions,” or more user-centric reporting, through networked beats.

From Classroom to Newsroom: Guide to the Pro Journo Pitch

NEW YORK & ZURICH – We published here general tips in pitching to editors. Here at Pro Journo, pitching is the most critical step for both first-time and seasoned reporters to ensure that we keep writing stories that are newsworthy and relevant.