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Nation Branding

Want to Plug Your Nation in Davos? What’s Behind All Those Brand Ads at the WEF

“Previously, it has been a get-together of businessmen. Today, it is a PR event.”

By: Christian Rhally | February 4, 2014 | World Economic Forum Davos 2014

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Pro Journo is a journalism non-profit organization for young people interested in business and economic aspects of today’s toughest societal challenges. Our core impact is to amplify their views and concerns in today’s global debates through high quality and independent journalism.

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