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The Humanities Ticket – A Hitchhiker’s Guide for Business Students

Business is the largest undergraduate major in the US, according to the book Rethinking Undergraduate Business Education from the Carnegie Foundation for Advancement of Teaching. The book also states that the business sector plays a central role in the well-being and prosperity of society. This is a call for the humanities, the discipline that can guide single minded conceptualizations of business graduates that there isn’t such thing as a single answer, argues Ulrike Landfester, Professor and Vice-President at University of St. Gallen.