MILAN, Italy – “I think it’s here,” Prof. Martin Seligman said as he made a blue dot only millimeters to the left of the tipping point on the diffusion of innovations graph I had sketched in my Moleskine notebook. Martin Seligman, the “father of positive psychology” had just lectured on Well-being at Work to over 500 business professionals at the Positive Business Forum in Milan. The two-day conference can be understood as the latest manifestation of a larger global phenomenon, labeled by the media as the “happiness movement” or “happiness industry”. With initiatives springing up in every sector – academic, cultural, spiritual, economic, public and private – what is the big picture? Does it matter?