A new call to action is rising from the corporate world. “If we wait for a policy enabling environment, we will be waiting a long time,” says Stuart Hart, Professor at Cornell University and Director of the Indian Institute for Sustainable Enterprise. “It is our job as innovative entrepreneurs to design and develop new models. The problem with the government is that it can create incentives; however, it cannot create new models.” The world’s problems are social and environmental and they are mostly centered in the developing world.
Sandra Waddock, the Galligan Chair of Strategy and Professor of Management in the Carroll School of Management at Boston College, was here at the Rio conference 20 years ago, and she will be part of it once again at Rio+20. I spoke with her via Skype to ask her about the main challenges our society is facing and about her expectations for the outcomes of the conference. Sandra thinks that corporate and system inertia is a huge challenge that we need to address, and that awareness will play a major role in decreasing inertia and fighting social problems.
Ms. Waddock, with an amazing 50 pages curriculum vita, has not only broad experience in strategy, business, public-private partnerships, corporate social responsibility (CSR), and corporate citizenship, but also in system change and the issue of growth as a problem. She is the author and co-author of several books, the latest ones are ‘SEE Change: Making the Transition to a Sustainable Enterprise Economy’, and ‘The Difference Makers: How Social and Institutional Entrepreneurs Created the Corporate Responsibility Movement.’ Besides all of her achievements, she is inspiring, charming and has a great sense of humor. Less inertia
The points Ms. Waddock discussed about inertia were intriguing. Inertia is the resistance to motion, action, or change.