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A 4P Future: People, Planet, Profit, and Plastics

“Don’t say no to plastic. Say no to plastic which is non-degradable.” Speaking at a TEDx conference in his home country of Indonesia last year, Sugianto Tandio – President Director of PT Tirta Marta – shared what he is calling his “redemption story.” Formerly in the conventional plastics business, he explained his current passion for solving the global plastic waste problem as both an activist and a social entrepreneur. The 3P’s of people, planet, profit – also known as the Triple Bottom Line – is the holy grail for business sustainability practitioners. Can plastics, Mr. Tandio’s redemption story, fit in? http://www.youtube.com/watch?v=jON7MvJ1xOk&w=640

According to a report commissioned by PlasticsEurope, and authored by British futurologist Ray Hammond, plastics will continue to play an important role in meeting many of the world’s crucial future challenges.