Factor 10 Institute

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You Sure You Know What You’re Talking About?

Often times we find ourselves using words simply in (or rather out of) context: the green economy, resource efficiency, hybrid environmentally friendly cars and free range poultry. At the 2012 European Resources Forum, I got a chance to catch up with Mr. Schmid-Bleek, the founding president of the Factor 10 Institute – a group of academics who study global resource productivity and sustainability. We discussed the issue of resource use in today’s world. Unfortunately for us, he stated that “We live in a civilization that forces us to destroy nature to further our own ends.” This creates a market which values “efficiency” of resources rather than the actual intensity of resources used. (more…)