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Taking Filmmaking to New (Unmanned) Heights

SAN DIEGO, U.S. —Aerial MOB is one of a growing number of aerial cinematography companies utilizing drones for filming in commercials, TV shows and feature films. It has done work for shoe companies, car companies, Ivy League universities and even MTV, but a major part of its current focus isn’t on the next high-profile client. It’s on the Federal Aviation Administration. The company, founded two years ago, is one of seven seeking an exemption to the FAA’s ban on commercial drone flights. In June, the FAA said it was considering the exemptions, which have support from the Motion Picture Association of America. In its letter to the FAA, the MPAA said drones are safer than helicopters for filmmaking and offer greater creative freedom.