Our Approaches

Our posts can be categorized by our thematic foci, or by how we approach our work before, during, and after the events that we cover.

Topic Specific: Coverage of specific issues or topics of the conference. Oftentimes, our reporters will have a solid understanding of the current issues surrounding the topic and possess necessary technical knowledge beforehand. The posts can be either informative, or making a well-informed argument.

Reporter Reflections: Our coverage of some of the most important and prominent global events in sustainability gives us once-in-a-lifetime opportunities to observe, learn, and experience.

Features: High-profile or not, the events that we cover gather the world’s thoughtleaders, decision-makers and/ or other interesting characters. Through in-depth interviews, we produce a more personal and storified or biographical approach to the conference’s issues.

Broader Agenda: Why would people back home care about this conference? Unlike many major media outlets, that produce for an already-interested and well-informed audience, a significant part of our audience are classmates and colleagues of our reporters. Therefore, keeping the broader agenda is important to communicate the event as a whole effectively.

Op-Ed and Critical: Here, we provide a critical opinion of a topic that is relevant to the conference. It can be on the general theme, or triggered by a specific event at the conference. We stress that it’s important that we do our research, whether it’s factual or through interviews, to make a well-informed argument. Another point to stress is that our opinion pieces need to have a purposeful and complete argument. There are plenty of challenges in sustainability that we can talk about. What are its full societal implications? What solution does it imply and how to we get there? We, as a younger generation, often bring a refreshingly optimistic view to the conversation.

Multimedia: Pictures and audio and video interviews are some of the engaging ways that we cover our events.

Syndicated: We have had success in syndicating to more major media outlets with a bigger audience, offering a unique youth or students’ perspective to their usual content. Another approach to syndication is via our universities or academic networks. Many of our reporters have had their work consistently cross-posted in their universities’ blogs and school papers.