Svanlaug is an Anthropology graduate from the University of Iceland and is now studying a joint master degree in Journalism, Media and Globalisation at both Aarhus University and Swansea University, (UK). She is currently the editor for the culture section for the pan-European student webside Pandeia.eu. Svanlaug is interested in social media, online marketing, human rights and culture - She has done some work for UN women and is specifically interested in India and Greenland after living in both countries.
It took years of monitoring and determination, but three media outlets in Sweden pursue gender balance in their reporting, for the benefit of their audience and their own economic success.
Whereas white-haired men are a common sight on TV screens, the same cannot be said for women who look over 50. A youth bias toward women is partially responsible for this, but that is not the whole story.
Even in the gender-aware Nordic countries, sport journalism remains a gentlemen’s club, as women face tough life choices as well as confidence issues.