After earning economical knowledge in High-school and with exposure to Wintershall AG international trading company Sandro La Marca cofounded a creative agency in Central Switzerland (ping-pong) and Zurich which soon awoke his interest in mass media and media management, with Zurich being the media capital of Switzerland. Forward thinking projects at the crossroads of traditional and New Media specifically designed for Online mass media, Marketing and PR in New York, Zurich and Zug are part of his creative and strategic portfolio. After setting up a radio station in Zug, Switzerland while studying communication at the University of Zurich, Sandro La Marca went on to develop social media and communication strategies and campaigns for different companies combining his long-year experience in Marketing and knowledge of international and national media organizations and management.
Am 31. Mai zogen die Teilnehmer des Mobility Action Days durch Zürichs Strassen und zeichneten dabei Muster und Motive so gross wie der Stadtkern selbst. Ziel war es mit GPS auf kreative Weise individuelle Mobilität erlebbar und sichtbar zu machen.
It’s a new era in mobility. “Sharing instead of owning” has become a guiding principle for many. Join us as we report on the World Collaborative Mobility Congress, or wocomoco, in Bern, Switzerland, 7-8th of May, 2014.