We all know how big businesses are socially responsible, don’t we? From a buzzword to the new “way of managing business by considering the impact of activities on customers, employees and shareholders” (Businessweek), Corporate Social Responsibility is now fully embracing corporate culture. Socially responsible projects and programs have attracted investments exponentially in the last decade.
Several studies show the link between Corporate Social Responsibility (CSR) and financial performance. By understanding that in order to do well, one must do good, CSR strategies have contributed extensively to their profit-maximisation objectives. Moreover, by enhancing customer value, CSR impacts positively on both the profits and the image.
However, haven’t you ever wondered how “socially responsible” is the Bakery nearby, how does your mechanic take care of the used oil waste or why your school doesn’t recycle paper?
The impact of a Coffee Company not recycling the used coffee capsules will always seem bigger than the impact of the Barman not recycling the used capsules. Nonetheless, Small and Medium Enterprises (SMEs) who roughly represent more than half of EU’s GDP and 99% of all companies in the EU are not held accountable.
So how come, we never consider them responsible. Isn’t time to acknowledge, they have a role to play in the destruction of Natural Resources as well?